Official DIHEF Community for Women and Young Girls
Having purchased the Master Rights to a 12 disc set of DVDs all recorded at the same seminar and entitled: "The Tone Deaf Route to Successful Songwriting", (I did say it was apocryphal) how can we set about marketing that online to get the best possible return? First of all I would suggest selecting 2 or 3 of the discs from the set which give between them a balanced, yet contrasting, view of the main aspects of the seminar as a whole. This might be one disc covering the use of music writing software, another on how to write lyrics and a third on how to submit your work to publishers and recording artists.
The next step is to rebrand those three discs as a set under a new catchy title. Some keyword research will help you come up with a title which makes it clear just what it is you have to offer. Traffic Powerline Try to make the title emotive. How about: "Three Steps to Songwriting Riches". (That's a bit cheesy but it will do as an example) The next step is to rebrand the appearance of the DVDs, changing the title and the artwork so the DVDs look totally different from the original discs. This can be easily achieved if you have a printer which will print "printable" DVDs in addition to its usual functions. The case labels can also be printed using free downloadable software. It is possible to produce a highly professional set of DVDs complete with cases. You have now made the product uniquely your own